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Year of the Poorly Timed Price Increases
Companies considering hiking the monthly fee on their subscription services need to read the room.
When Democratic analyst, media personality and long-time Democratic Party strategist James Carville uttered his immortal words, “It’s the economy, stupid,” they fell into a different world.
It was 1992, future president Bill Clinton was facing a tough election campaign.
When he said, “It’s the economy, stupid,” Carville was trying in his signature way to explain why Clinton would be elected. At the end of the day, Carville and plenty of other strategists predicted, voters would care more about their day-to-day cost-of-living and job prospects than practically any other issue.
Carville was right and “It’s the economy, stupid,” has since become a kind of Beltway byline, an immutable law of the physical universe, inescapable.
The sluggish economy, and working-class voters disenchanted by it, is one of the main reasons voters saw fit to usher Donald Trump into the White House on the heels of a two-term Democratic President they felt hadn’t delivered the family income and wage increases working-class voters were promised.
With the current state of the economy as it is, and looking bleaker by the quarter, “It’s the economy, stupid,” has become the new…