The Public Rejects Corporate Virtue Signaling

Companies should save the moralizing to save their bottom line.

Photo by Vladimir Solomyani on Unsplash

“Cash rules everything around me.” — Wu Tang Clan

Corporate attempts to cash in on social justice issues and political divisions in America have been summarily rejected.

“Republicans buy shoes, too.” — Michael Jordan

A commercial that alienates half your targeted audience is never a winning strategy. P & G forgot something else important, too. Something that made the fallout from ‘Toxic Masculinity’ ads even more impactful on the bottom line.