Member-only story
The Democratic Party Brand Revival Campaign
2025 could be a rebuilding year for the Democratic Party.
“What Does It Mean When Your Party Brand Collapses?” ruminated John Halpin dismally for The Liberal Patriot on December 24, 2024.
“Repairing a deeply negative image is never easy,” Halpin began. “After widespread Democratic losses, the party brand is weak, and Trump is strong.”
Democrats, as Halpin and other progressives have noted, are at a crossroads as 2025 dawns.
“In the aftermath of losing a second election to Donald Trump, this time in a far more decisive manner, non-delusional Democrats have concluded that their party brand is in the toilet,” he lamented.
“Delusional Democrats, of course, say everything is fine, 2024 was close even though Harris lost the popular vote and all the battleground states, and more anti-MAGA, anti-Trump resistance will lead the party to Valhalla,” he wrote before adding sarcastically: “No need to worry about the party’s image.”
“Among the realists, there are two main groups of Democrats who see the party brand in a free fall but offer different diagnoses for the cause and prescriptions for renewal,” he explained.
“On one side are the centrists who say the party is too culturally elitist, too anti-capitalist, and too obsessed…