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The Cancel Club is Bleeding the Mainstream Dry
Cancellation is becoming a who’s who of the rich and popular as consumers abandon corporate news sources in favor of independent ones.
Looking out across the media landscape, almost nothing lies unchanged in the devastation wake of the Information Age.
Journalist Matt Taibbi recently told podcast host Joe Rogan that journalists knew twenty they were documenting the last days of an empire.
Writers and researchers, investigators and amateur detectives with a penchant for nosiness and an unhealthy level of curiosity: They began, with the advent of the internet, to prepare for the inevitable end. They understood themselves to be seeing the fall of Rome.
They were mostly peddling in those day what Taibbi called, “eat your vegetables journalism,” and the market for such was evaporating before their very eyes.
Legacy media outlets panicked. Some hid behind paywalls, others changed their focus from quality to quantity.
Costly, well-researched, meticulously sourced think-pieces that took months to bring to market were replaced by a near-infinite number of listicles, crowd-sourced opinion pieces and click-bait headlines.
Some media outlets trying to stay relevant did so by copying more easily monetized business models.