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No One Wants to Live in the Metaverse
Now, who’s going to tell Mark Zuckerberg?
During the annual NFL Super Bowl, companies shell out enormous sums to show their commercials to a captive audience of over 113 million people. With such a large reach, it’s no wonder the event is so attractive to advertisers.
Meta, nee Facebook, was no exception at the 2022 Super Bowl, but the commercial may have missed the mark with its intended audience.
In the ad, a sad-eyed animatronic dog loses his gig playing music at the local pizzeria. The dog manages to get ahold of some Meta goggles, forms a new virtual band, and lives happily ever after in the wonderful world of the Metaverse.
The “Metaverse” is a term used to describe a virtual universe that is fully immersive and interactive, similar to the real world. Theoretically, it’s a virtual world where users can interact with each other, and with the environment, through the use of virtual reality and augmented reality technologies.
The Metaverse is often envisioned as a place where people can engage in social activities, such as attending concerts, playing games, or exploring new places. It is also seen as a platform for commerce and education, with businesses and institutions using it to conduct virtual conferences, trade shows, and classes.