Minding the Digital Campaign Gap

The Trump digital campaign is light-years ahead of Joe Biden’s. Can tech billionaires help Biden close the gap?

Vice President Joe Biden holds an event with voters in the gymnasium at McKinley Elementary School in Des Moines. January 4, 2020. (photo: Phil Roeder)

If digital marketing experts, social media advertising execs, and political analysts, were to design a political campaign perfectly suited to suddenly move operations entirely online during the final six-months of the campaign, it would look very much like the Trump campaign in 2020.