Media Layoffs Will Continue Until Media Outlets Improve

Dr. Munr Kazmir
5 min readFeb 21, 2024

Major media outlets drove huge swaths of customers to new, independent media outlets and they aren’t coming back.

Photo by Jon Tyson on Unsplash.

“‘Breathtaking’ media layoffs continue with job cuts at NowThis and Intercept,” reported Edward Helmore for The Guardian on February 15, 2024. “Intercept management announces 15 staff reductions, and NowThis Union reveals whopping 50% of staff laid off.”

“The 2024 evisceration of journalism and media jobs continued on Thursday with staff cuts at NowThis, and at the Intercept, an investigation-focused publication launched 10 years ago with funding from the eBay founder Pierre Omidyar,” began Helmore.

“Scoop: @theintercept is cutting 15 positions, and EIC Roger Hodge is departing,” New York Times reporter Ben Mullin posted to X that same day.

“Dear team,” began The Intercept in an all-too-familiar pink-slip note to employees, “I am writing to share a challenging update. Today The Intercept is parting ways with many talented and beloved colleagues.”

“Like many news outlets, The Intercept is facing significant financial challenges,” continued the letter. “To become sustainable, we need to make some changes — which unfortunately includes 15 staff reductions across the organization.”

“With the board’s approval, the leadership team has a plan that we believe paves the way for a more sustainable financial foundation for The Intercept so that we can continue to produce high-quality investigative journalism,” said the struggling outlet. “We have also implemented other cost-saving measures, including significant salary cuts for the leadership team, to minimize the impact as much as possible.”

Whether these other measures will satisfy disgruntled media company employees facing layoffs, downsizings, and “rightsizing” from coast to coast is far from certain.

Media company employees have not been taking these developments lying down.

Hundreds of Vogue, Vanity Fair, Conde Nast Union Members Launch 24-Hour Walkout Amid Layoff Talks,” wrote Alana Mastrangelo for Breitbart on January 23, 2024.

“Notably, the walkout is taking place on the same day that the Academy Awards nominations are set to be announced…