Elon Musk, FTX, and the Sunk Cost Fallacy

If you suspect you’re in a hole, stop digging.

Photo by Markus Spiske on Unsplash.

As human beings, we enjoy a unique place in the modern animal kingdom. We are predators in the circle of life, certainly; perhaps the most ruthless and effective the world has ever known.

Improbably, though sharks swam the oceans for 400 million years before Homo Erectus first strode terra firma on two legs, it was us…

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