Corporate Virtue Signaling, Meet Compassion Fatigue
5 min readJun 9, 2022
Alleviating the world’s suffering is a never-ending battle. Are advertisers really prepared to fight it?
Where once there were many yard signs, banners and tee-shirts, now there are few: “Pray for Ukraine,” “Support Ukraine,” and, “Get Out Putin!” and the irascibly obscene, “Puck Futin.”