Beware the Biggest Lie in Advertising: The Halo Effect

Dr. Munr Kazmir
4 min readOct 2, 2021

Buying a certain company’s products won’t make you a better person. Don’t fall for a marketing gambit.

“Do I contradict myself?” Walt Whitman once asked before answering himself; “I contain multitudes.”

Whitman was quite right: Human beings are complicated creatures- individually and collectively.